Part 3 — Understanding Impacts and Communicating your change

This is the third section of a three-part view of the world. In the first essay, we looked at building value by looking at developing an understanding of a business and its audience and part two focused on working on the right solution The change needed and possible solutions.


Part 2 — Working the problem — The change needed and possible solutions

Introduction

This is the second section of a three-part view of the world looking at how, once we have built an understanding of the business and the audience (Part 1 essay), we need to understand what we can do to serve them better and capitalise on that relationship through iterative growth…


Part 1 — Understanding the business and audience

The world of experience includes customer (CX) and user (UX). Our concern is not about the focus of customer vs user but instead about getting the right balance between experience research, technical and commercial considerations. These ensure the job gets done in a way that creates and adds value and…


I’ve had a theory for a while now that the way we look at transformational change is too one-sided it takes on the language of the originator and doesn’t translate well to those who don’t understand that language.

What’s more, it starts at the bottom and works its way up…

Andrew Ward

He grows businesses through telling compelling stories and building customer relationships, lasting narratives and relationships that redefine the experience.

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